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This week’s #QRchat Guest: @QRScotland

March 30, 2011 Leave a comment

This week’s qrchat: Will feature Mark Hindley of QR Scotland – http://qrscotland.co.uk.

QR Scotland exists to promote, educate and facilitate the introduction of QR codes in business marketing campaigns. It was started as QR Coders in 2010 by  Marc Hindley, owner and founder of digital agency Canary Dwarf,

QR Scotland will provide creative and technical support for the use of QR codes in your marketing campaign, by:

  • Providing robust codes
  • Evaluating campaign strategies
  • Monitoring use in different media
  • Measuring activity
  • Analysing results

QR codes have existed for several years, and the hardware is now in the hands of those who can make use of QR’s many advantages. It is only through pioneering ideas and putting them into practice that will give them the credibility they deserve.


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This Week’s #QRChat with @AustinVisMedia to Discuss InfekTD SXSW QRCode Campaign

March 23, 2011 2 comments

NOTE: WE HAVE CHANGED QRCHAT TO 8PM ET BASED ON THE FOLLOWING POLL RESULTS:

qrchat-poll

Poll Results

#qrchat is a discussion of QR codes and their use in marketing, e-commerce and coding. Moderated by @aldsaur, @gnosisarts. NOTE: Time Change: Sundays 8:00pm to 9:00pm EST.

This week’s qrchat will have guest @AustinVisMedia to discuss his InfekTD QR code marketing campaign at SXSW 2011, which was a huge success.

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This week’s topic: QR Code Q & A with guest @bryankemp

March 20, 2011 Leave a comment

This week’s topic: QR Code Q & A with guest @bryankemp of @my_codes.

Bryan Kemp is owner of http://mycod.es/ a QR code generation and marketing firm. Mycod.es offers detailed analytics, instant scan notifications, and QR code marketing consultation services. He will be anwswering your burning questions about QR codes.

For more info or to RSVP, visit http://twvt.us/qrchat

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#QRChat Framing Post: Sunday, March 13, 2011, 9pm ET

March 8, 2011 Leave a comment

This Sunday we will be discussing QR codes and their use in marketing (and perhaps in Internet PR) campaigns. As QR codes become more popular, marketing departments all over are getting creative, putting them on mugs, scarves, t-shirts; using them to create interactive checkout experiences; placing them on public transportation and taxicabs; even using them as tattoos. It appears that these little guys are spurring the creative juices of marketing and ad agencies from large to small.

Questions we will seek to answer in this week’s qrchat include

  • What is the most creative way you’ve seen QR codes used in a marketing campaign?
  • Effective and not so effective QR code marketing campaigns?
  • How might PR pros make use of QR codes?

Please join us. You can RSVP by visiting http://twvt.us/qrchat. Sunday, March 13, 2011, 9pm ET on Twitter.

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QR Code Analytics Pt. II – Framing Post for #qrchat, Sun., Feb. 27, 2011

February 22, 2011 2 comments

Last week we talked about QR code analytics and tracking. We wanted to understand ways to track the number of visits to a landing page from scanning a QR code. But we wanted to go further. We also wanted to know if there were ways to get demographic and geographic information on those who scanned the QR code. We pondered these questions during last Sunday’s chat, and the general consensus was that you can’t track mere scans of the QR code, but only actions taken by the scanner after the code is scanned.

Therefore, this Sunday’s qrchat will be a continuation of last week’s. It will be “QR Code Analytics, Pt. II”. Our team has done some homework and conducted some experiments, and we want to share what we’ve found. So, please join us for part two of QR code analytics, this Sunday, February 27, 2011, at 9pm ET.

Questions for Discussion:

1. Does Google Analytics Event Tracking or Virtual Pageview tracking allow you to track QR code scans?

2. Is there a way to track how many times a QR code was scanned, even if the scanner doesn’t open a website, click a tracking link, send an SMS message, download a vCard – or make any other type of conversation action?

3. Is there a way to embed HTML or other web objects into a QR code?

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Framing Post for #qrchat, Sunday, Feb. 20, 2011, 9PM:

February 16, 2011 Leave a comment

So we know QR Codes are cool!  They enable your audience to instantly access additional information, promotions or games you create for them, but what kind of analytics or reporting can you generate from your efforts? In this weeks #QRChat we are going to talk about measures and reporting when you use a QR Code. Bring your questions and your answers!  Let’s talk about QR metrics!

  • Q1: How to track the number of times my QR Code was scanned?
  • Q2: Can I find out demographic or location information of the QR Code scanner?
  • Q3: Can I see how many times a QR Code referred to my website?

Join us for the discussion! RSVP for this Tweetchat at http://twvt.us/qrchat

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