Home > Uncategorized > QR Code Analytics Pt. II – Framing Post for #qrchat, Sun., Feb. 27, 2011

QR Code Analytics Pt. II – Framing Post for #qrchat, Sun., Feb. 27, 2011

Last week we talked about QR code analytics and tracking. We wanted to understand ways to track the number of visits to a landing page from scanning a QR code. But we wanted to go further. We also wanted to know if there were ways to get demographic and geographic information on those who scanned the QR code. We pondered these questions during last Sunday’s chat, and the general consensus was that you can’t track mere scans of the QR code, but only actions taken by the scanner after the code is scanned.

Therefore, this Sunday’s qrchat will be a continuation of last week’s. It will be “QR Code Analytics, Pt. II”. Our team has done some homework and conducted some experiments, and we want to share what we’ve found. So, please join us for part two of QR code analytics, this Sunday, February 27, 2011, at 9pm ET.

Questions for Discussion:

1. Does Google Analytics Event Tracking or Virtual Pageview tracking allow you to track QR code scans?

2. Is there a way to track how many times a QR code was scanned, even if the scanner doesn’t open a website, click a tracking link, send an SMS message, download a vCard – or make any other type of conversation action?

3. Is there a way to embed HTML or other web objects into a QR code?

Categories: Uncategorized
  1. Mike
    March 10, 2011 at 6:50 pm

    You guys should check out Gauge Mobile’s QR Code Management Platform. It is by far the most comprehensive and intuitive product on the market for QR Codes right now. It’s also important to note that picking the right partner to work with in advertising is key, since if their platform goes down, so does your campaign which will reflect very poorly on the brand.

  2. gn0sisarts
    March 10, 2011 at 7:58 pm

    Thanks, Mike, for the info.

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